The big idea used to be "the Web will be the end of print." Yet, something very different is taking place in publishing.

Where a Web presence was once the byproduct of print, we now see just the opposite. Continuous publishing. XML composition. e-First workflows. Digital editions. Content is finding its way online faster than ever, and is achieving peak relevancy in doing so.

So, how does one continue to deliver print in a timely manner? Affordably? Print-on-demand. Split-run international subscriptions. Online page proofing. Digital printing. The pieces are in place to stay current, and competitive, in this ever-changing industry. It's just a matter of knowing how to put the pieces together.

Print is not going away. It's just going a different way, redefining itself. Its processes. Its products. It's finally, truly, aligning itself with the Web. And, it requires that publishers once again rethink their entire approach to print.